Case Study · Orlando, FL

13 booked plumbing jobs in 14 days.

One Orlando plumber. Stale WordPress site. $0 spent on ads. Two weeks after we installed our smart website + AI + Google Ads system — the phone wouldn't stop.

13
Jobs Booked
14
Days
$28
Cost / Booked Job
2 AM
First AI Booking

A 4-piece system, installed in 5 days.

Smart Website

Replaced a 4-second-loading WordPress build with our plumbing template. 1.4s load time, click-to-call sticky on mobile, service-area pages for Orlando + 6 surrounding suburbs.

AI Receptionist

Chat widget trained on their services, pricing, and emergency dispatch flow. Goes live the moment someone lands. Books straight into their calendar.

Google Ads

$40/day budget. Five campaigns: emergency plumber, drain cleaning, water heater, leak detection, and burst pipe. Geo-fenced to a 12-mile radius.

Review Loop

Auto-SMS after every job. By day 14, they'd added 7 new 5-star reviews — pushed them ahead of two competitors in the Maps pack.

From $0 in leads to a full schedule.

Day 1

Smart site goes live

Migrated content, dropped in our plumbing template, set up service-area pages. AI receptionist goes online same day.

Day 3

First Google Ads click

Campaigns approved. First emergency-plumber click hits the new landing page — and converts to a chat with the AI.

Day 4 · 2:14 AM

First overnight AI booking

Burst pipe in Winter Park. AI qualifies, books, dispatches Mark. Owner wakes up to a $640 job already in the calendar.

Day 7

5 jobs booked, 4 completed

We kill two underperforming keywords ('cheap plumber') and double-down on emergency + water-heater terms. CPL drops 31%.

Day 10

Reputation flywheel kicks in

5 new 5-star reviews live. Google Maps rank moves from #6 to #2 in the local pack for "plumber near me."

Day 14

13 jobs booked.

Owner pauses ads for two days because the schedule is full. We expand the geo-radius and queue up the next two weeks.

Every lead, in their CRM.

A snapshot of the actual leads booked during the 14-day window.

Day
Job
Source
Status
D04 02:14a
Burst pipe · Winter Park 32789
AI / Google
EMERGENCY
D05 09:42a
Water heater · Orlando 32801
Google Ads
BOOKED
D05 11:18a
Drain clog · Maitland 32751
AI / Organic
BOOKED
D06 04:31p
Leak detection · Lake Mary
Google Ads
STANDARD
D07 07:55a
Sewer line · Apopka 32703
AI / Google
BOOKED
D08 10:22p
Burst pipe · Orlando 32806
AI / Direct
EMERGENCY
D09 08:00a
Water heater · Winter Park
Google Ads
BOOKED
D10 12:38p
Toilet repair · Oviedo 32765
AI / Organic
STANDARD
D11 03:11p
Faucet replacement · Orlando
Meta Ads
BOOKED
D12 09:09a
Slab leak · Altamonte 32701
Google Ads
EMERGENCY
D13 06:47p
Drain cleaning · Sanford 32771
Google Ads
BOOKED
D13 11:22p
Burst pipe · Orlando 32835
AI / Direct
EMERGENCY
D14 07:14a
Water heater · Winter Garden
Google Ads
BOOKED

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